RiserUnited, a newly founded online clothing company based out of Dallas, gives shoppers the opportunity to "wear their values" by selling patriotic apparel that honors the American flag. "We believe that when you rise for the flag, and you understand what the flag represents, it gives you a sense of gratitude," Alina Rubinshteyn, vice president of sales and brand engagement at RiserUnited, told FOX Business. "It'll help unite us." AMERICAN GIANT CELEBRATES CLOTHING MADE IN THE USA The online retail business – which launched on Flag Day in June 2024 and has eight employees – sells a range of men's and women's clothing, including shirts, hoodies and fleeces. It also sells household items like blankets and mugs that embody the company's "spirit of liberty and freedom," according to the RiserUnited website. RiserUnited's logo, featured on many of its clothing items, resembles both a flag and the hand-over-the-heart gesture used during the Pledge of Allegiance. However, many of the company's products are "quietly patriotic," Rubinshteyn said. AMERICAN-MADE, VETERAN-OWNED BUSINESS BUILT ON ‘PATRIOTISM’ "We don't scream with large images of eagles and flags," she said. "We want it to be a [clothing] line that people can dress up, dress down … yet be grounded in gratitude when they catch a glimpse of the logo." In addition to its focus on honoring the flag, RiserUnited prioritizes the quality of its fabric and creates products that are unique, Rubinshteyn said.

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